Sharp Jumps Into 3D HDTV Market

Japanese electronics corporation, Sharp, has recently announced that it is preparing to launch its own 3D LCD HDTV sets, joining a market where Panasonic, Samsung and Sony currently prevail.

Indeed, Panasonic was the first to release 3D HDTVs followed by Samsung while Sony promises to deliver its first 3D Bravia, the HX803, in time for the World Cup.

Sharp will be introducing its 3D HDTVs in Japan this summer, followed by a December release in the United States, Europe and China.

The models, sizes and prices of the Aquos 3D sets are yet to be announced. What Sharp did disclose, though, was that its 3D HDTVs would have an Advanced Display, that is to say its display will use not just the three standard primary colors or RGB technology, but four – red, green, blue and yellow, for sharper and more vivid images – a first in the industry.

Sharp also said its 3D HDTVs will have a higher response speed so as to eliminate the problem of ‘crosstalk’ or ghost images.

Although new to the 3D HDTV market, Sharp is by no means new to 3D technology. In fact, it released the first 3D notebook back in 2003 and has also just released the world’s first 3D HD camera for mobile devices.

Sharp also unveiled a three-inch touchscreen 3D display last month and is working on 3D displays for mobile devices that do not need 3D glasses, which are perfect for the next generations of smartphones and possibly for the Nintendo 3DS handheld gaming console.